LiveLoveLaugh Foundation, India
Endowment Fund
LiveLoveLaugh Foundation (LLL) was established in 2015 by actor Deepika Padukone, after her diagnosis with anxiety and depression. While researching her own illness, Deepika was exposed to two stark realities: a) Severe lack of information and awareness about mental health b) Mental illness is a taboo topic in India and the stigma associated with it is a significant barrier preventing those affected from seeking help.
Mazumdar Shaw Philanthropy has enabled LLL to give hope to people experiencing stress, anxiety and depression, through its support of initiatives in digital awareness, nationwide public campaigns, a lecture series with Deepika Padukone, and research/survey reports.
Among our most passionate supporters, Kiran Mazumdar-Shaw has been on our Board of Trustees since 2017. As one of our key ongoing donors, her vast experience and advice has shaped our initiatives. We greatly value and cherish her longstanding association with us.”
Anisha Padukone, CEO, LiveLoveLaugh Foundation
‘Dobara Poocho’
Public Awareness Campaign
- India’s first mental health awareness campaign
- 34,80,800 social media conversations
- 600 stories in print and online media
- 198% increase in editorial coverage
‘Not Ashamed’
Lived Experiences Campaign
- 3.3 million YouTube views
- 50+ stories from people who embraced the campaign message
‘You Are Not Alone’
Educational Programme
- Reached 1,97,019 students and 20,100 teachers in Punjab, Haryana, Delhi NCR, Uttar Pradesh, Kolkata, Gujarat, Maharashtra, Andhra Pradesh, Goa, Karnataka, Tamil Nadu and Kerala
- Per effectiveness study conducted for 13,827 participants, 80%+ reported this was their first exposure to mental health issues
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Images courtesy: LiveLoveLaugh Foundation
